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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.

Excellence

We conduct state-of-the-art research and development to solve complex design challenges, taking the latest advances out of the lab and into the hands of architects and engineers.

Collaboration

We thrive on rich collaborations to push our thinking. A continuous state of reinvention, driven by our partners in the process, is essential to our work.

Sustainability

Sustainability is at the heart of our design approach. We audit projects against global standards as well as our own, more comprehensive, responsibility framework.