Private label coffee

What is private label coffee?

Private label coffee, or in other words, store brand coffee, ODM (Original Design Manufacturer) coffee is our good coffee to be packed under your brand names (trademarks) by WSCAFE. The keyword is "your name & our coffee". With the private label coffee service, we will take care of all production processes of coffee from preparing coffee materials to roasting, grinding, extracting and mixing coffee to printing packaging materials and packaging them into coffee bags of your brands. You just need to focus on doing the marketing, advertising, and branding your brands. And, of course, it is your own brands and own assets.

What is a private label coffee maker?

WSCAFE is a typical private label coffee maker. The private label coffee manufacturer must have a fully capable production facility including sorting, roasting, grinding, packaging, storing systems adaptable to 'private label manufacturing' and a skillful, experienced human resources those who master coffee production, know the designs, understand market development. These expertises will help customer's coffee brands to launch their world's local coffee products. 

Who needs a private label coffee service?

Any customers with an idea of their own coffee brands can build their private label coffee today. If a fantastic idea of coffee comes to your mind, you desire for it, dream for it. Then, you should consider to have your own private label coffee brands. The world of coffee is very huge and tremendous, there are always rooms for new ideas. Because coffee is not just one kind of drink, it is a culture, a hobby and a lifestyle.

What are our processes for private label coffee?

Roasting coffee is a complicated process; however, fortunately, making a private label coffee can be simplified by specific processes. Here are common processes to launch your own private label coffee brands by steps.

Step 1: Choosing the right coffee

Choosing the right coffee for your private label coffee is the first very important step. Pro-rated private label coffee maker like WSCAFE will give customers good advice on which type of coffee to do, which one is selling good and which one meets market's needs.

Step 2: Defining the right packaging preferences

Packaging is the first impressive eye-catching point which is somewhat more important than the coffee inside itself. A nice unique package will increase the picking-up percentage of your coffee products at shelves. Not only that, each coffee needs a proper, suitable type of package. Wrong packaging will ruin your good coffee inside and misleading customers to the wrong experience.  

Step 3: Designing

It is not too much to say that designing is the most important factor of the fmcg and f&b nowadays. Today coffee brands compete against each others from desingning impressiveness at the beginning. Meanwhile, the quality of coffee is becoming a must-have, the nice-looking coffee bag design will decide the purchasing ratios of any coffee brands.

We have pro-rated designer partners to help customers draw lovely designs. With customer's own designs, we also give them good advice.

Step 4: Approving prototype samples & designs

After finding out the right coffee and proper designs for your private label coffee, WSCAFE's R&D team will make the prototype coffee samples and designs; then, we will send them all to you to approve before we are making the first lot.

The prototype coffee samples & designs will demonstrate a real outlook of your products so that you can carry out some blind tests with your target customers and confirm the feedbacks. Your dreaming coffee brands are about to be born.

Step 5: Printing packaging materials.

After prototype coffee samples & designs are approved, WSCAFE will immediately schedule to print the packaging materials with our printers. Different packaging materials will be printed simultaneously to save time. Then, the private label coffee will be launched into the markets at the shortest time possible.

Step 6: Producing your private label coffee

Whilst packaging materials are being finished, coffee will be well-prepared. After spending many years of producing private label coffee, we know how to combine the steps properly. Different kinds of coffee and packaging requirements would request different handling techniques.

With the fast moving consumer goods (fmcg) like coffee, market timing is really challenging. Because people drink coffee everyday, low stocks will make you stressful. Thus, choosing a pro-rated private brand maker like WSCAFE who is sensitive to market timing will be very helpful.

Tommy
CEO of Luxxo Coffee

Step 7: Shipping your coffee to launch

WSCAFE offers flexible modes of transportation for customers to choose from. By sending thousands of coffee samples and shipping many lots of coffee overseas and worldwide for many years, we understand how the transportation works and are able to choose the right, affordable shipping partners to handle your coffee with any quantity. 

Our coffee product's range for private label coffee.

WSCAFE offers a wide range of coffee products for you to choose from. However, with many years on the coffee industry, we recognize that roasted and ground coffee (arabica, robusta), instant coffee (spray-dried coffee, freeze-dried coffee) and instant coffee mixes (black coffee 2in1, white coffee 2in1, 3in1 coffee, 4in1 coffee, cappuccino, latte, etc.) are the most popular types of coffee for taking a private label. 

Roasted and ground coffee

Since coffee was found, roasted and ground coffee was the first and most popular for coffee consumption. It is still true until today. Roasted and ground coffees are freshly roasted & ground one which are being widely consumed in coffee shops, at home, at office, in hotels, in restaurants world wide every day. It is not just a consumption. It is a way of living, a way to welcome your day, and somewhat a kind of religion. Whatever the day will be, one will start his day with a cup of coffee. Drink coffee first. And life? Just let it be.

Instant coffee

Instant coffee actually is the revolution of the coffee world. It is the invention of industrial revolution. When people became very busy for going to offices and factories, they needed a fast, quick and covenient cup of coffee. As a result, instant coffee was invented. While many cups of instant coffee are being consumed every day, billions of cups of espresso from roasted and ground coffee are being brewed at the same time.

Instant coffee mixes

Instant coffee mixes or intant coffee premixes are even more convenient than instant coffee. With coffee mixes, we add coffee together with sugar, creamer, etc. all together and pack them into single serves. The drinkers just tear the sachets or sticks, pour coffee mixes into a mug with hot water, stir them well and enjoy. The popular mixes for private label coffee include black coffee 2 in 1 (coffee + sugar), white coffee 2 in 1 (coffee + creamer), 3 in 1 coffee (coffee + creamer + sugar), 4 in 1 coffee (cappuccino, latte, mocha, etc.).

Our packaging options for your private label coffee

The world of coffee production has come to a common standard for packaging. Although new ways of packaging are being represented every year, the traditional and classical packs are still accounting for a majority of packaging choice. 

Roasted and ground coffee

Roasted and ground coffee have been most suited with gussest bags, pouches, tin cans, capusules (K cups), pods, filter. It can be regular packs with a degassing valve or a vaccuum bag with no valve. Some producers might use steel barrels or steel drums for their roasted and ground coffee.

Another innovative packing solution coming to be applied is nitrogen flushing packaging, just the same way they pack fresh bread and confictioneries. However, the nitro pack faces some challenges, the most noticeable one is the outlook of the nitro-packed bags look like balloons which are difficult to fit the cartons.

Since the one-way degasing valve was intented, the vaccuum bag hasn't been out of the top choice for coffee packaging. The coffee bags with valve enhance the experience of coffee to the next level because customers can smell the aromas and flavors of coffee inside through the valves before purchasing.  

Instant coffee

The best ways to pack instant coffee are laminated sticks or sachets, pouches with zip lock, tin cans and jars. The reason is that instant coffee has a very low moisture which is easy to be clumped together; as a result, it needs a tightly closed pack.

Pouches, tin cans and jars are more popular for home brewing while sticks, sachets are suitable for both homes, offices, hotels and resorts.

Instant coffee mixes

Although the packaging options of instant coffee can be applied for 'instant coffee mixes', WSCAFE suggests the customers to choose only sticks and sachets for their instant coffee mixes private label. Of course, pouches, tin cans and jars are possible to pack coffee mixes very well but sticks and sachets are the common consuming behavior for this type. When a consumer thinks about instant coffee mixes, he or she will think of sticks and sachets.

Why should you choose us for your private label coffee?

WSCAFE is located in Vietnam, which is the world's second largest coffee producer and where we can offer many types of coffee products. Vietnam is now growing about millions of tons of coffee per year and keeps expanding. The special fact is that Vietnam has a huge potential for fine coffee, high quality coffee and specialty coffee which enable us to develop coffee of unique aromas and tastes for our customers worldwide.

Diversified coffee products with the huge and stable supply

We are producing different kinds of coffee for customer's private label worldwide. Our R&D team can customise and localize the coffee tastes upon customer's request. Most importantly, we are a Vietnamese coffee manufactuer with a strong local sourcing networks with farmers which help us to build and boost a huge and stable supply capacity.

Modern production facilities

Modern and flexible production facilities always matter to us. We strongly believe that the combination between well-selected coffee and modern facilities is the key to the success of a private label coffee maker. A nice-packing coffee bag with good coffee inside of course will ease the difficulties of a new coffee brand.  

Experience and expertise

We are confident that our experience and expertise on doing private label coffee service are our unique selling points. Our experts are not only experienced in producing coffee but also perceived the marketing aspects to advise our customers on their private labels.  

Conclusion.

To sum up, private label coffee service is the easy, flexible, affordable way for any one to have a coffee brand in a short period of time and risk-free. You just need an idea and focus on marketing, advertising and selling coffee. The production for your private label coffee can be handled by the professional manufacturer like WSCAFE. This will be well-managed, time-bound and cost-effective!